NS The Royal Waiting Rooms

XS2 was commissioned by YUNE, a creative content company, to create a mobile application for the NS (major Dutch railway operator).  

The business challenge

Hidden away from the public, behind the railway station walls of Amsterdam and The Hague, are world leading examples of exquisite craftsmanship: the Royal Waiting Rooms. The rooms were enjoyed exclusively by the Royal Family. The NS wanted to reveal the beauty of the Royal Waiting Rooms to the public, while preserving the delicate decor.

The consumer

The general public was curious to see the beauty of these Royal Waiting Rooms first-hand. They want beautiful and immersive experiences from their mobile devices, and they want to be in control.

The technology

Bespoke 360º motion-based imagery. We were able to capture and publish the incredible physical environment and bring it to life on mobile devices using the creative concept and content developed by YUNE. This allowed the users to direct the journey and experience it their own way. By physically moving the device the user is able to navigate through the rooms. Touching hotspots opens information about specific items on-screen. The high definition imagery allows the user to zoom in and view the fine detail of the awnings that decorate the rooms, just as they would in a museum.

The Sweetspot

Our proprietary mobile technology created an immersive experience. In cooperation with creative content company YUNE, we transformed the Royal Waiting Rooms into a 360º virtual experience that gave the public realistic control over their personal journeys in the comfort of their own environments.

Click here to download the app for iOS.
Click here to download the app for Android.

Awards

This case was awarded with a silver Mobile Lion at the Cannes Lions Festival 2012.

Screenshots

<<