BP Jarmo Case

Under the closed roof of the MILLENIUM STADIUM CARDIFF, WALES has never seen anything as exciting, amazing or unique as this short stage of the 2008 World Rally Championship. Full of tantalising thrills and spills, 'The Millennium Job' is an action packed, heart stopping display of precision driving, death defying stunts and high speed chases all set to take your breath away.
If you have ever felt like you have needed a co-driver of your own you now can!!! To coincide with this at the Millennium Stadium event BP are proud to announce their new Jarmo, A Co Driver for Life application. By simply texting the word 'ultimate' to 60999 customers in the UK can download their very own Jarmo Lehtinen to their mobile phone or you can opt in via this weblink.
This free promotion were handed out on flyers at the World Rally Championship 2008 and was also shown on the big screen during this spectacular event.
Ogilvy was responsible for the thought of the idea and designed it and XS2TheWorld converted into an playful application.
The application contained 24 audio phrases of Jarmo Lehtinen varying from serious Co-driver talk to funny sentences.